About Me

My name is Tim Sandlund. I started this site as a way to share my learnings and experience with marketing and technology innovation within the building products industry.

My wife and I have two boys and a baby girl. We love being outdoors, hiking, biking and snowboarding in the winter. Kohen started riding his two-wheel bike a few weeks before turning 3, so we are always a family on the go.

I have over 7 years of experience building innovative technology solutions, specifically around Augmented Reality (AR) and Virtual Reality (VR) for the building products industry. I’ve worked for and with companies like AZEK, TimberTech, Lowe’s and Toll Brothers.

While leading Digital Marketing at TimberTech and AZEK, I launched the first Augmented Reality (AR) App in the building products industry back in 2015. This app allowed you to visualize your decking and railing on the back of your home.

I later was the Senior Project Manager for VR experiences with Lowe’s and Toll Brothers. These solutions sold the first Kitchen in VR, and was the first VR experience within the home building industry.

I love innovative technology and the building products industry. We are only touching the surface of what can and will be done.

It’s time to Start Building.