Visualization is often considered a marketing effort, as it should be. But, there is a huge opportunity that is often missed - which is the massive benefit it brings to the sales team. For every website i’ve managed, the visualizer has been the top lead generator. The most exciting “marketing tool” that sales reps call me about is visualization tools.
Read More“When and how should I utilize augmented reality technology?” To keep it simple, I place Augmented Reality experiences within two buckets; Marketing and Sales. Marketing AR is primarily fun and highly interactive and is all about brand engagement. Sales AR is about adding value to the end user bringing them down the sales pipeline from consideration to purchase. There will often times be crossover, but experiences are typically heavily marketing focused or sales focused. Both can be extremely valuable if implemented correctly.
Read MoreThese past few months have pushed digital innovation and adoption by 3-5 years. COVID-19 has required every business to look at how they communicate and sell to customers. Combine that with consumers changing buying habits shifting to e-commerce and their desire to research online before going into stores - now is the time to be looking at Augmented Reality, and more specifically WebAR.
Read MoreThe 2019 International Builder Show was a big year for virtual reality, and I look forward to seeing what innovations will be showcased this year in Las Vegas.
To all the manufacturers showcasing at the International Builder Show, it’s time to Start Building.
Read MoreSo how do you develop and launch a success app? We have narrowed this down to 4 key factors. Simplicity, Timely, Added Value, Realism. We’ve implemented these factors into our START Rating System for App Reviews.
Read MoreMarkilux’s entire product catalog is in their AR App. Homeowners can swap styles and colors, and see what size is needed for their home. It also shows the amount of shade it produces, so you can choose the perfect awning for your home.
Read MoreAugmented Reality is more than gaming and marketing ploys. AR can truly solve real problems, create more efficient communication and collaboration, and add real value to both professionals and homeowners. In the case of Streem, it added value to both.
Read MoreIn 2014, while leading digital marketing at TimberTech and AZEK, I launched the first Augmented Reality app in the building products industry. Five years later, AR and VR are just now slowly gaining traction within building products.
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