Augmented Reality — Blog

What's The Difference? Marketing vs. Sales Augmented Reality Solutions

“When and how should I utilize augmented reality technology?” To keep it simple, I place Augmented Reality experiences within two buckets; Marketing and Sales. Marketing AR is primarily fun and highly interactive and is all about brand engagement. Sales AR is about adding value to the end user bringing them down the sales pipeline from consideration to purchase. There will often times be crossover, but experiences are typically heavily marketing focused or sales focused. Both can be extremely valuable if implemented correctly.

AR/VR, Strategy, VisualizationTim SandlundJuly 23, 2020Visualization, Augmented RealityComment

5 Factors To Building Adoption Around New Technology

Building adoption for any new technology or solution is critical, and it doesn’t happen overnight - especially in our industry. Did you the know the construction industry is one of the slowest to adopt technology? The industry is one the least digitized industries, only above agriculture and hunting!

But that is beginning to change. Manufacturers are seeing that they need to provide more than just product, they need solutions for their channel partners (distributors, dealers, contractors, esc..) to sell their product.

StrategyTim SandlundFebruary 4, 2020Augmented Reality, Virtual Reality, TechnologyComment

International Builders' Show (IBS) 2019 In Review | Augmented and Virtual Reality

The 2019 International Builder Show was a big year for virtual reality, and I look forward to seeing what innovations will be showcased this year in Las Vegas.

To all the manufacturers showcasing at the International Builder Show, it’s time to Start Building.

4 Key Factors for Developing Successful Augmented Reality and Visualization Apps

So how do you develop and launch a success app? We have narrowed this down to 4 key factors. Simplicity, Timely, Added Value, Realism. We’ve implemented these factors into our START Rating System for App Reviews.

Visualization, AR/VRTim SandlundJanuary 2, 2020Augmented Reality, VisualizationComment

AR App Spotlight | Markilux Augmented Reality Design Tool

Markilux’s entire product catalog is in their AR App. Homeowners can swap styles and colors, and see what size is needed for their home. It also shows the amount of shade it produces, so you can choose the perfect awning for your home.

AR/VR, VisualizationTim SandlundDecember 23, 2019Augmented RealityComment

Tech Spotlight | Streem AR Brings Collaboration To a New Level

Augmented Reality is more than gaming and marketing ploys. AR can truly solve real problems, create more efficient communication and collaboration, and add real value to both professionals and homeowners. In the case of Streem, it added value to both.

AR/VR, Tech SpotlightTim SandlundDecember 9, 2019Augmented RealityComment

Where It All Began - The First Augmented Reality (AR) App in the Building Products Industry

In 2014, while leading digital marketing at TimberTech and AZEK, I launched the first Augmented Reality app in the building products industry. Five years later, AR and VR are just now slowly gaining traction within building products.

AR/VR, Decking, VisualizationTim SandlundOctober 11, 2018Augmented Reality, VisualizationComment