Digital transformation is becoming a bit of a buzzword, but it’s something at Start Building we truly believe is critical for every organization. Over the past few months, we’ve seen every business get forced into digital transformation. It’s likely one of the few positive things to come out of COVID-19. Restaurants quickly launched online ordering and text messaging communication. Retailers had to rely heavily on e-commerce and marketing automation (hopefully their data was good!). Let’s backup for a second. What exactly is Digital Transformation? “In business, a fundamental change, a metamorphosis, in how companies generate value for their owners and other stakeholders, achieved by applying digital technologies and ways of working to all aspects of the business.”

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