Podcast Episode 08 | Foundation Series - From Lawyer to Leader (w/ Connor Crook, Diamondback Tool Co.)

It’s safe to say that when you think of a tool belt, you’re likely picturing that brownish leather large fanny-pack looking thing that your father had laying in the garage. Not much innovation has happened over the years with tool belts. Diamondback has set out to change that. Using the highest quality materials and technology, Diamondback has created a line of workwear that supports physical health, efficiency and lasts a lifetime.

Diamondback has created a brand and product that makes me (a horrible DIY’er) want to purchases their incredible products and be a part of their story and journey! Connor Crook, CEO of Diamondback shares about his journey from Lawyer to Leader of a business that is thriving internationally and loved by the trades!

Listen and subscribe on all major podcast platforms.

Apple Podcasts | Google Play | Spotify | RSS

About This Episode

The Start Building Podcast helps building product industry professionals stay in tune with technology and innovation that is changing the way we do business. We talk with founders, innovators, and dreamers that are disrupting our industry. We aim to inspire you to start building.

In this episode, Tim chats with the CEO of Diamondback Tool Co., Connor Crook about his journey from Lawyer to Leader, and how his leadership style has helped build the right team as they've grown to be the most sought after tool belt on the market. Diamondback has tapped into the power of social media and built relationships with Pro’s to help build a strong brand.

What is Diamondback tool co.?

Diamondback Tool Co.⁠ is a manufacturer of premium construction work gear including tool belts, vests, bags and more. Their modular system delivers value through increased productivity, comfort and durability to customers around the world.

Diamondback is more than a product company. They truly care about the trades. For Diamondback, supporting the trades is more than just creating cutting-edge products. They throw their weight behind quality programs and organizations dedicated to educating and elevating the entire trades community. Check out DB Cares for more information!

Connect with diamondback & Connor

Learn more about Diamondback.
Follow Diamondback on Instagram and Facebook

Connect with Connor Crook on LinkedIn.


Thank you to our sponsors!

Kantent | augmented reality made easy.

Kantent WebAR allows customers to view your products in their space quickly and easily on any device without the need to download an app. Need 3D models? Kantent can help you with that! Kantent is WebAR for everyone. Starting at just $25/product per month, you can have a web visualizer on your website that shows your products in 3D and allows consumers to view that product in Augmented Reality in their own home. Augmented Reality is proven to increase sales and decrease returns. Kantent makes it easy, affordable and fun to add Augmented Reality to your marketing and sales playbook.

Want to learn more? Email: hello@kantent.co

aly | photo-realistic 3D renderings

ALY has streamlined and simplified the process for custom interactive and shareable photo-realistic 3D renderings of interior and exterior spaces. Whether you are a custom home builder, a multi-family developer, a restaurant or commercial developer, interior designer, or simply anyone who wants to see their project in high-fidelity photo realistic images, ALY is the marketing and sales solution you’ve been looking for. www.alyvr.com

Want to see a demo or start a quote on a project? Email: tim@alyvr.com